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Lyft commenced because the campus-primarily based Zimride, branded by itself for a “socially conscious alternative within a crowded, cutthroat discipline” (donating $1 million towards the American Civil Liberties Union throughout a recent Big apple taxi strike to protest President Trump’s vacation ban), and grew Practically fully as a result of word-of-mouth marketing, which is a really high-converting channel. In fact, eighty one% of shoppers make purchase decisions according to suggestions from their close friends.
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